In recent years, the gift industry has attracted much attention. With the continuous improvement of the quality of life, people’s requirements for gifts are also getting higher and higher. The application of laser marking machine in the DIY craft gift industry has greatly improved the grade and added value of the gift, and brought more business opportunities to the gift industry. Nowadays, gift-giving has gradually become a fashionable culture, and it has become a necessary business method. There are also various types of gifts, involving many industries. Any commodity can be a gift as long as it is packaged properly. With the multi-angle and multi-demand of the public demand, the gift market is becoming more and more mature and perfect. Today’s gift industry has developed into a highly professional industry. Some gift companies have not only carried out gift sales, but customized gifts with humanities according to the customer’s corporate cultural background. Such high value-added services can not only maintain high profits, but also attract customers.